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WEATHER ROOM

2020

Branding
Advertising Design
 

Software

After Effects
Illustrator
Photoshop

Weather room is a brand concept that expands the idea of indoor snowboarding to include more weather-based activities like surfing or beachball.

The weather room targets a young audience who can't wait for a particular weather experience to enjoy with friends.



 

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The logo represents the sun and rain. The multiple line design that it's inspiration from blinds to nods to the idea of weather indoors.
The logo needed to be modern and simple to fit the young target audience.

 

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The copy system is inspired by the strapline, bringing the weather closer to you. 
The copies are centered around the phrase, closer to you.

 

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The advertising poster was made in a fun lettering style to mirror the weather room experience. 

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The poster has easter eggs that showcase the activities in the weather room like swimming, snowboarding, and beachball.

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Ready to work together?

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