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MUSICIAN
2020
Branding
Web Design
Advertising Design
Software
After Effects
Illustrator
Photoshop
Figma
The Musician is a local music venue located in Leicester. The venue mainly showcases the 70s genre music like rock, blues, and folks. The venue has an outdated brand identity and website which doesn't emit brand credibility.
The Musician rebrand will build brand credibility and attract a
young audience.
The new brand style has a 70s retro look that reflects the venue's music genres which were popular in the 70s.
The new mark has retro influence and keeps aspects of the old logo like the eagle head.
The design takes inspiration from the circular and square elements
of cassette tapes, cassette players, and boomboxes.
A new date interaction design that makes navigating events effortless.
The design takes its inspiration from a cassette player to continue the retro influence.
The promotional design sticks with retro brand style and a copy from popular 70s terms like nifty that attracts their audience through nostalgia.
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